The Day Job Dilemma

Some side hustles fuel success, others signal escape plans

๐–๐ž๐ž๐ค๐ฅ๐ฒ ๐“๐š๐ค๐ž

Most investors avoid part-time founders. Too risky. Not committed enough. But some of our best bets have been founders who kept their day jobs.

The difference isn't whether they have outside income. It's why they keep it.

I recently looked at two part-time founders building solid companies in good markets. Both had industry experience and financial runway. One used their stability as fuel for patient, deliberate progress. The other was clearly looking for any exit from their current situation.

Their contrast reveals when day jobs become competitive advantages versus warning signs.

๐…๐จ๐ฎ๐ง๐๐ž๐ซ ๐๐ซ๐จ๐Ÿ๐ข๐ฅ๐ž๐ฌ

Founder A

Founder B

๐Ÿ“… Age: 50s

๐Ÿ“… Age: 30s

๐Ÿ“ Geography: Southeast

๐Ÿ“ Geography: South

๐Ÿ“ˆ Stage: Prototype with recurring beta users

๐Ÿ“Š Stage: Alpha version with pilot users

๐Ÿงช Industry: Consumer health products

๐Ÿ’ผ Industry: B2B workflow software

๐ŸŽ“ Background: Advanced degree with 20+ years industry experience

๐ŸŽ“ Background: Mid-level product management at enterprise company

๐Ÿ”ฅ X-Factor: Long-view mindset with zero urgency to scale fast

๐Ÿ’ก X-Factor: Domain familiarity with decent design capabilities

๐“๐ก๐ž ๐ƒ๐จ๐ฐ๐ง๐ฅ๐จ๐š๐

๐…๐จ๐ฎ๐ง๐๐ž๐ซ ๐€: ๐˜๐ž๐ฌ โœ…

This founder's consumer health product addressed an overlooked wellness category. The product wasn't flashy, but it showed clear founder-market fit.

What mattered was their approach. They showed zero urgency to scale unnecessarily fast and had high confidence in steady growth. Their deep industry background provided both product expertise and realistic timelines.

This founder knew exactly who the product was for, why it worked, and how to make money from it. They'd completed initial testing with recurring users who validated core assumptions.

Most importantly, they'd keep building with or without us. No fantasies of overnight success - just a grounded operator building something real with clear advantages.

Deep expertise paired with patient execution made this a yes.

๐…๐จ๐ฎ๐ง๐๐ž๐ซ ๐: ๐๐จ โŒ  

This founder's B2B workflow tool addressed real pain points in an underserved market. Their domain experience provided insight into specific operational challenges that larger solutions missed.

What initially looked good was a tool that solved genuine problems in a neglected space. The founder understood the pain points from direct experience and had solid design skills.

But their energy felt more like someone seeking an escape route than a founder chasing a mission. We didn't believe they'd stick with it when things got difficult.

Their go-to-market approach lacked clarity, and they hadn't shown the commitment necessary to push through obstacles. The motivation seemed focused on finding a way out of their current job rather than building something meaningful.

Without proof of real commitment or a clear plan to persevere, the abandonment risk was too high - and this is why I said no.

๐Œ๐ฒ ๐‘๐ฎ๐›๐ซ๐ข๐ค

๐€ ๐ฏ๐ข๐ฌ๐ฎ๐š๐ฅ ๐›๐ซ๐ž๐š๐ค๐๐จ๐ฐ๐ง ๐จ๐Ÿ ๐ค๐ž๐ฒ ๐Ÿ๐š๐œ๐ญ๐จ๐ซ๐ฌ ๐ข๐ง ๐ฆ๐ฒ ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ๐๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง

This comparison shows how underlying motivation matters more than surface-level similarities in part-time founding approaches.

๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐‚๐จ๐ซ๐ง๐ž๐ซ

๐: ๐‡๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ž๐ฏ๐š๐ฅ๐ฎ๐š๐ญ๐ž ๐Ÿ๐จ๐ฎ๐ง๐๐ž๐ซ ๐œ๐จ๐ฆ๐ฆ๐ข๐ญ๐ฆ๐ž๐ง๐ญ ๐ข๐ง ๐ฉ๐š๐ซ๐ญ-๐ญ๐ข๐ฆ๐ž ๐ฏ๐ž๐ง๐ญ๐ฎ๐ซ๐ž๐ฌ?

Commitment shows up in small signals, not big declarations. Look for founders who ship consistently despite limited time, seek feedback actively, and show patient progress over quick wins.

The best part-time founders treat their day jobs as advantages - providing stability, industry insight, or customer access rather than something to escape. They're building toward something specific, not away from something they dislike.

Ask direct questions about their timeline and persistence plans. Founders who've thought through difficult periods and have realistic expectations stick with it longer than those seeking immediate validation.

๐’๐ก๐š๐ซ๐ž ๐“๐ก๐ž ๐“๐š๐ฅ๐ž๐ง๐ญ ๐‹๐ž๐๐ ๐ž๐ซ

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๐‚๐ฅ๐จ๐ฌ๐ข๐ง๐  ๐“๐ก๐จ๐ฎ๐ ๐ก๐ญ๐ฌ

Having a day job isn't a disqualifier - the motivation behind keeping it determines everything. Some founders use stability as fuel for deliberate progress. Others use ventures as escape hatches.

The difference shows up in commitment signals: shipping speed, user feedback cycles, and timeline planning. The best part-time founders aren't looking for quick exits.

The ledger entry is clear: bet on fuel, not escape plans.

Auditing more talent next week,
Will Stringer

๐…๐ž๐ž๐๐›๐š๐œ๐ค

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