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The Day Job Dilemma
Some side hustles fuel success, others signal escape plans

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Most investors avoid part-time founders. Too risky. Not committed enough. But some of our best bets have been founders who kept their day jobs.
The difference isn't whether they have outside income. It's why they keep it.
I recently looked at two part-time founders building solid companies in good markets. Both had industry experience and financial runway. One used their stability as fuel for patient, deliberate progress. The other was clearly looking for any exit from their current situation.
Their contrast reveals when day jobs become competitive advantages versus warning signs.
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Founder A | Founder B |
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๐ Age: 50s | ๐ Age: 30s |
๐ Geography: Southeast | ๐ Geography: South |
๐ Stage: Prototype with recurring beta users | ๐ Stage: Alpha version with pilot users |
๐งช Industry: Consumer health products | ๐ผ Industry: B2B workflow software |
๐ Background: Advanced degree with 20+ years industry experience | ๐ Background: Mid-level product management at enterprise company |
๐ฅ X-Factor: Long-view mindset with zero urgency to scale fast | ๐ก X-Factor: Domain familiarity with decent design capabilities |
๐๐ก๐ ๐๐จ๐ฐ๐ง๐ฅ๐จ๐๐
๐ ๐จ๐ฎ๐ง๐๐๐ซ ๐: ๐๐๐ฌ โ
This founder's consumer health product addressed an overlooked wellness category. The product wasn't flashy, but it showed clear founder-market fit.
What mattered was their approach. They showed zero urgency to scale unnecessarily fast and had high confidence in steady growth. Their deep industry background provided both product expertise and realistic timelines.
This founder knew exactly who the product was for, why it worked, and how to make money from it. They'd completed initial testing with recurring users who validated core assumptions.
Most importantly, they'd keep building with or without us. No fantasies of overnight success - just a grounded operator building something real with clear advantages.
Deep expertise paired with patient execution made this a yes.
๐ ๐จ๐ฎ๐ง๐๐๐ซ ๐: ๐๐จ โ
This founder's B2B workflow tool addressed real pain points in an underserved market. Their domain experience provided insight into specific operational challenges that larger solutions missed.
What initially looked good was a tool that solved genuine problems in a neglected space. The founder understood the pain points from direct experience and had solid design skills.
But their energy felt more like someone seeking an escape route than a founder chasing a mission. We didn't believe they'd stick with it when things got difficult.
Their go-to-market approach lacked clarity, and they hadn't shown the commitment necessary to push through obstacles. The motivation seemed focused on finding a way out of their current job rather than building something meaningful.
Without proof of real commitment or a clear plan to persevere, the abandonment risk was too high - and this is why I said no.
๐๐ฒ ๐๐ฎ๐๐ซ๐ข๐ค
๐ ๐ฏ๐ข๐ฌ๐ฎ๐๐ฅ ๐๐ซ๐๐๐ค๐๐จ๐ฐ๐ง ๐จ๐ ๐ค๐๐ฒ ๐๐๐๐ญ๐จ๐ซ๐ฌ ๐ข๐ง ๐ฆ๐ฒ ๐ข๐ง๐ฏ๐๐ฌ๐ญ๐ฆ๐๐ง๐ญ ๐๐๐๐ข๐ฌ๐ข๐จ๐ง

This comparison shows how underlying motivation matters more than surface-level similarities in part-time founding approaches.
๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐จ๐ซ๐ง๐๐ซ
๐: ๐๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐๐ฏ๐๐ฅ๐ฎ๐๐ญ๐ ๐๐จ๐ฎ๐ง๐๐๐ซ ๐๐จ๐ฆ๐ฆ๐ข๐ญ๐ฆ๐๐ง๐ญ ๐ข๐ง ๐ฉ๐๐ซ๐ญ-๐ญ๐ข๐ฆ๐ ๐ฏ๐๐ง๐ญ๐ฎ๐ซ๐๐ฌ?
Commitment shows up in small signals, not big declarations. Look for founders who ship consistently despite limited time, seek feedback actively, and show patient progress over quick wins.
The best part-time founders treat their day jobs as advantages - providing stability, industry insight, or customer access rather than something to escape. They're building toward something specific, not away from something they dislike.
Ask direct questions about their timeline and persistence plans. Founders who've thought through difficult periods and have realistic expectations stick with it longer than those seeking immediate validation.
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๐๐ฅ๐จ๐ฌ๐ข๐ง๐ ๐๐ก๐จ๐ฎ๐ ๐ก๐ญ๐ฌ
Having a day job isn't a disqualifier - the motivation behind keeping it determines everything. Some founders use stability as fuel for deliberate progress. Others use ventures as escape hatches.
The difference shows up in commitment signals: shipping speed, user feedback cycles, and timeline planning. The best part-time founders aren't looking for quick exits.
The ledger entry is clear: bet on fuel, not escape plans.
Auditing more talent next week,
Will Stringer

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