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When One is Enough
Why some solo journeys succeed while others falter | Issue #002

๐๐๐๐ค๐ฅ๐ฒ ๐๐๐ค๐
"You can't succeed as a solo founder." It's a belief repeated in pitch meetings and startup circles alike. But after years of investing in exceptional talent, I've found this conventional wisdom often fails to capture reality.
This week, I'm dissecting when one person can successfully carry the entire weight of a startup. Whether you're a founder considering going solo or an investor evaluating solo-led companies, understanding this dynamic is crucial to your success.
The stark contrast between these two founders reveals exactly what it takes to win alone.
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๐จ๐ฎ๐ง๐๐๐ซ ๐๐ซ๐จ๐๐ข๐ฅ๐๐ฌ
Founder A | Founder B |
---|---|
๐ Age: 50โs | ๐ Age: 30โs |
๐ Geography: Southwest | ๐ Geography: Southeast |
๐ Stage: Pre-traction at investment | ๐ ๏ธ Stage: Working prototype |
๐ญ Industry: Energy Tech (clean energy optimization) | ๐ Industry: Sports Tech (basketball performance wearable) |
๐ Background: Multiple C-suite and senior leadership roles at Fortune 500 companies | ๐ป Background: Early-career software engineer |
๐ก X-Factor: First-hand experience with the industry problem | ๐ฅ X-Factor: Building business on nights/weekends while maintaining full-time job |
๐๐ก๐ ๐๐จ๐ฐ๐ง๐ฅ๐จ๐๐
๐ ๐จ๐ฎ๐ง๐๐๐ซ ๐: ๐๐๐ฌ โ
I immediately recognized this founder's potential to execute in a space they deeply understood. Their decades in energy leadership roles created three vital assets.
First, they possessed intimate knowledge of the industry's pain points from experiencing them directly at the executive level. This wasn't theoretical understanding - they had felt these problems personally and knew exactly which decision-makers would pay to solve them.
Second, their extensive industry network functioned almost like a "virtual co-founding team." They could call on former colleagues, partners, and industry contacts to accelerate adoption, recruitment, and partnerships without equity dilution.
Third, the market timing aligned perfectly with multiple tailwinds: AI integration, cost-cutting pressures in oil and gas, and decreasing talent availability in the energy sector. Their experience positioned them perfectly to capture this opportunity.
Despite no initial traction, I bet on the person to figure it out. My job is to identify those who can both develop solutions and build companies around them.
This combination made it a yes.
๐ ๐จ๐ฎ๐ง๐๐๐ซ ๐: ๐๐จ โ
The passion and hustle were undeniable. Working a full-time job while building a functional prototype for basketball performance tracking showed remarkable determination. As someone who played basketball growing up, I immediately understood the market need.
The tech background and clear product vision initially drew me in. This founder had the software skills, domain expertise, and grit that often predict success.
However, the hardware development journey presented a dealbreaker. Creating, manufacturing, and iterating on physical devices demands significant capital and extended timelines - exponentially more challenging for a solo founder balancing a day job. The direct-to-consumer business model added another layer of execution complexity.
If they had secured a development or manufacturing partner willing to invest or shoulder some of the execution risk, I would have reconsidered.
This combination made it a no.
๐๐ฒ ๐๐ฎ๐๐ซ๐ข๐ค
๐ ๐ฏ๐ข๐ฌ๐ฎ๐๐ฅ ๐๐ซ๐๐๐ค๐๐จ๐ฐ๐ง ๐จ๐ ๐ค๐๐ฒ ๐๐๐๐ญ๐จ๐ซ๐ฌ ๐ข๐ง ๐ฆ๐ฒ ๐ข๐ง๐ฏ๐๐ฌ๐ญ๐ฆ๐๐ง๐ญ ๐๐๐๐ข๐ฌ๐ข๐จ๐ง

This assessment reveals why industry experience and market timing can outweigh even exceptional grit when evaluating solo founders.
๐: ๐๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐๐ฏ๐๐ฅ๐ฎ๐๐ญ๐ ๐ ๐ฌ๐จ๐ฅ๐จ ๐๐จ๐ฎ๐ง๐๐๐ซ ๐๐ข๐๐๐๐ซ๐๐ง๐ญ๐ฅ๐ฒ ๐ญ๐ก๐๐ง ๐ ๐๐จ๐ฎ๐ง๐๐ข๐ง๐ ๐ญ๐๐๐ฆ?
When evaluating solo founders, I look for evidence they've built an "invisible team" around themselves:
Network strength: Can they access resources, advice, and connections when needed? A solo founder with deep industry relationships often has more leverage than a disconnected team.
Self-awareness: Do they understand their limitations? I probe for how they plan to grow their team - their priorities reveal whether they recognize their own gaps.
Capital efficiency: Can they stretch resources further? Solo founders must do more with less.
The most successful solo founders don't try to be good at everything. They leverage their specific superpower while building systems and relationships to compensate for everything else.
๐๐ก๐๐ญ'๐ฌ ๐๐๐ฑ๐ญ?
What would you like to see next in The Talent Ledger? |
๐๐ฅ๐จ๐ฌ๐ข๐ง๐ ๐๐ก๐จ๐ฎ๐ ๐ก๐ญ๐ฌ
The solo founder can win when their personal assets outweigh their limitations. Some bring an entire ecosystem with them โ relationships, expertise, and timing that function as force multipliers.
While Founder A's industry network served as a virtual founding team, Founder B faced a hardware development journey too steep to climb alone. The ledger is clear: know when your individual strengths are enough and when the mountain requires reinforcements.
Auditing more talent next week,
Will Stringer

๐ ๐๐๐๐๐๐๐ค
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