When One is Enough

Why some solo journeys succeed while others falter | Issue #002

𝐖𝐞𝐞𝐤𝐥𝐲 𝐓𝐚𝐤𝐞

"You can't succeed as a solo founder." It's a belief repeated in pitch meetings and startup circles alike. But after years of investing in exceptional talent, I've found this conventional wisdom often fails to capture reality.

This week, I'm dissecting when one person can successfully carry the entire weight of a startup. Whether you're a founder considering going solo or an investor evaluating solo-led companies, understanding this dynamic is crucial to your success.

The stark contrast between these two founders reveals exactly what it takes to win alone.

𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐏𝐫𝐨𝐟𝐢𝐥𝐞𝐬

Founder A

Founder B

📅 Age: 50’s

📅 Age: 30’s

📍 Geography: Southwest

📍 Geography: Southeast

📊 Stage: Pre-traction at investment

🛠️ Stage: Working prototype

🏭 Industry: Energy Tech (clean energy optimization)

🏀 Industry: Sports Tech (basketball performance wearable)

👔 Background: Multiple C-suite and senior leadership roles at Fortune 500 companies

💻 Background: Early-career software engineer

💡 X-Factor: First-hand experience with the industry problem

🔥 X-Factor: Building business on nights/weekends while maintaining full-time job

𝐓𝐡𝐞 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝

𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐀: 𝐘𝐞𝐬 

I immediately recognized this founder's potential to execute in a space they deeply understood. Their decades in energy leadership roles created three vital assets.

First, they possessed intimate knowledge of the industry's pain points from experiencing them directly at the executive level. This wasn't theoretical understanding - they had felt these problems personally and knew exactly which decision-makers would pay to solve them.

Second, their extensive industry network functioned almost like a "virtual co-founding team." They could call on former colleagues, partners, and industry contacts to accelerate adoption, recruitment, and partnerships without equity dilution.

Third, the market timing aligned perfectly with multiple tailwinds: AI integration, cost-cutting pressures in oil and gas, and decreasing talent availability in the energy sector. Their experience positioned them perfectly to capture this opportunity.

Despite no initial traction, I bet on the person to figure it out. My job is to identify those who can both develop solutions and build companies around them.

This combination made it a yes.

𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐁: 𝐍𝐨   

The passion and hustle were undeniable. Working a full-time job while building a functional prototype for basketball performance tracking showed remarkable determination. As someone who played basketball growing up, I immediately understood the market need.

The tech background and clear product vision initially drew me in. This founder had the software skills, domain expertise, and grit that often predict success.

However, the hardware development journey presented a dealbreaker. Creating, manufacturing, and iterating on physical devices demands significant capital and extended timelines - exponentially more challenging for a solo founder balancing a day job. The direct-to-consumer business model added another layer of execution complexity.

If they had secured a development or manufacturing partner willing to invest or shoulder some of the execution risk, I would have reconsidered.

This combination made it a no.

𝐌𝐲 𝐑𝐮𝐛𝐫𝐢𝐤

𝐀 𝐯𝐢𝐬𝐮𝐚𝐥 𝐛𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧 𝐨𝐟 𝐤𝐞𝐲 𝐟𝐚𝐜𝐭𝐨𝐫𝐬 𝐢𝐧 𝐦𝐲 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧

This assessment reveals why industry experience and market timing can outweigh even exceptional grit when evaluating solo founders.

𝐐: 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐞𝐯𝐚𝐥𝐮𝐚𝐭𝐞 𝐚 𝐬𝐨𝐥𝐨 𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲 𝐭𝐡𝐚𝐧 𝐚 𝐟𝐨𝐮𝐧𝐝𝐢𝐧𝐠 𝐭𝐞𝐚𝐦?

When evaluating solo founders, I look for evidence they've built an "invisible team" around themselves:

  • Network strength: Can they access resources, advice, and connections when needed? A solo founder with deep industry relationships often has more leverage than a disconnected team.

  • Self-awareness: Do they understand their limitations? I probe for how they plan to grow their team - their priorities reveal whether they recognize their own gaps.

  • Capital efficiency: Can they stretch resources further? Solo founders must do more with less.

The most successful solo founders don't try to be good at everything. They leverage their specific superpower while building systems and relationships to compensate for everything else.

𝐖𝐡𝐚𝐭'𝐬 𝐍𝐞𝐱𝐭?

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𝐂𝐥𝐨𝐬𝐢𝐧𝐠 𝐓𝐡𝐨𝐮𝐠𝐡𝐭𝐬

The solo founder can win when their personal assets outweigh their limitations. Some bring an entire ecosystem with them – relationships, expertise, and timing that function as force multipliers.

While Founder A's industry network served as a virtual founding team, Founder B faced a hardware development journey too steep to climb alone. The ledger is clear: know when your individual strengths are enough and when the mountain requires reinforcements.

Auditing more talent next week,
Will Stringer

𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤

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